Three years ago, at AdExchanger’s Industry Preview event, Michael Katz, CEO and co-founder of customer data platform mParticle, pronounced from the stage that “DMPs are dead. Welcome to the CDP era.” It was a somewhat controversial statement at the time, although not necessarily surprising coming from a CDP. Even so, it’s a sentiment that’s “aged… Continue reading »
The post MParticle CEO Michael Katz On Living In The CDP Era appeared first on AdExchanger.
More Stories
Stuff Group taps Belinda Francis to lead North Island Markets
Veteran Meteorologist James Spann Voices Support for NOAA and NWS in Anticipation of Trump Cuts
Inghams teams up with Together for groundbreaking media strategy