MParticle CEO Michael Katz On Living In The CDP Era

Three years ago, at AdExchanger’s Industry Preview event, Michael Katz, CEO and co-founder of customer data platform mParticle, pronounced from the stage that “DMPs are dead. Welcome to the CDP era.” It was a somewhat controversial statement at the time, although not necessarily surprising coming from a CDP. Even so, it’s a sentiment that’s “aged… Continue reading »

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