Three years ago, at AdExchanger’s Industry Preview event, Michael Katz, CEO and co-founder of customer data platform mParticle, pronounced from the stage that “DMPs are dead. Welcome to the CDP era.” It was a somewhat controversial statement at the time, although not necessarily surprising coming from a CDP. Even so, it’s a sentiment that’s “aged… Continue reading »
The post MParticle CEO Michael Katz On Living In The CDP Era appeared first on AdExchanger.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs