November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Europe’s Largest Cinema Chain Aims to Lure Back Audiences

Cinema chains around the world enter 2022 in a strange situation. On one hand, they have experienced nearly two years of uncertainty due to the physical restrictions placed upon them by Covid-19 and its subsequent variants, which have closed and subsequently altered the cinema-going experience. On the other, they have just witnessed the first true…
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