Programmatic

Univision’s Quest For Outcome-Focused Data And Representative Measurement

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Univision doesn’t just want measurement – it wants representative measurement. As a top Spanish-language TV network (now even bigger after a $ 4.8 billion merger with Televisa), Univision is well aware of the shortfalls of different measurement companies when it comesContinue reading »

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