“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Univision doesn’t just want measurement – it wants representative measurement. As a top Spanish-language TV network (now even bigger after a $ 4.8 billion merger with Televisa), Univision is well aware of the shortfalls of different measurement companies when it comes… Continue reading »
The post Univision’s Quest For Outcome-Focused Data And Representative Measurement appeared first on AdExchanger.
More Stories
oOh!media backs YouthLine ‘Walk the Talk’ fundraiser
Air New Zealand wins March Kantar Ad Impact Award
Tegel gets heads bobbing with dentsu Aotearoa