November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

PepsiCo and Frito-Lay Team Up for Road to the Super Bowl Campaign

Between the on-field drama at California’s SoFi Stadium, ads from PepsiCo and its subsidiary Frito-Lay will dominate the screen for much of Super Bowl 2022. To ramp up to the Big Game, the two brands have launched a campaign focusing on the NFL playoffs. The two-minute spot stars past NFL greats including brothers Eli and…
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