December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

NBA Top Shot Looks at the Future of Fandom in Ad Starring Kevin Durant

The days of showing your fan loyalty by collecting trading cards of your favorite basketball player are over. Now, to showcase your allegiance, it’s about sweat and NBA Top Shot moments. Blockchain platform Dapper Labs’ marketplace NBA Top Shot is dropping its first major ad today focusing on the future of collectibles with an appearance…
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