November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

M&M’s Updates Mascots to Represent a More ‘Dynamic and Progressive World’

The times are changing, and so are M&M’s well-known mascots. In an effort to better align with today’s emphasis on inclusivity and belonging, the 80-year-old brand has given its cast of candy characters a modern makeover. “We took a deep look at our characters, both inside and out, and have evolved their looks, personalities and…
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