With the looming threat of privacy crackdowns across the globe – and big platform changes coming – contextual advertising is starting to look pretty good again. And not just on the open web – on TV, too. On Wednesday, Precise TV, a kid-safe contextual advertising platform for YouTube, announced a partnership with video data platform… Continue reading »
The post Precise TV Partners With IRIS.TV To Bring Contextual Targeting To The Big Screen appeared first on AdExchanger.
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