Dentsu Predicts Global Ad Spend Will Hit a Record $745 Billion

Ad spend is set to grow by 9.2% this year, fueled by the rise in digital activity which is expected to account for over half (55.5%) at $ 408 billion. According to the Dentsu Global Ad Spend Forecast, spend will reach $ 745 billion this year with China, Japan, Germany, the U.K. and the U.S. expected to…
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