November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Michelin Turns to Gaming to Help Teens Understand Tire Safety (and Win Big)

Properly maintained tires can be the difference between avoiding an accident and being in one. On average, there are nearly 11,000 tire-related motor vehicle crashes each year. With the “#GoldenGauge” campaign, Michelin hopes to educate teen drivers to avoid such preventable accidents. Michelin is taking an interactive approach in promoting safe teen driving. During Teen…
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