Colenso shoots Spark Sport (updated)

AUCKLAND, Thursday: Colenso BBDO has created Spark Sport’s first brand campaign, positioning it as the entertainment provider that ‘sees sport differently’.

Colenso strategy director James Tucker said: “Directed by Vince McMillian, the 30-second campaign packs a punch. Highly energetic with layered scenes of action, we watch the cause and effect sport has on the identity of a single family, lived primarily through the eyes of its youngest son.

“Sport is so much bigger than just what happens on the field or during the game. Its influence on identity, connection and culture is undeniable. It’s exciting to see Spark Sport capture this and bring it to life.”

“The campaign launched in January on TV and rolls out across social, digital and online channels.”

Spark Sport marketing lead Chae Blewitt said: “Sport fandom and consumption is constantly evolving, and as a broadcaster, it’s our responsibility to evolve with it.

“See Sport Differently represents our commitment to all New Zealand sports fans, to provide a platform to see sport on their terms.”

Spark Sport’s campaign launched in January on TV and rolls out across social, digital and online channels.

CREDITS

Client: Spark Sport
Client: Chae Blewitt
Sport Marketer: James Douglas, Emma Kershaw
Agency: Colenso BBDO
Production Company: Reel Factory
Director: Vince McMillian
Producer: Gareth Williams
Editor: Phil Gow
Animation: Gino Valencia
VFX: Leon Senf
Post Production: Reel Factory
Sound Design: Franklin Rd