Perish the thought, but for many viewers, the Super Bowl is about more than the ads. With linear TV viewing down, fewer people are seeing them. And when they do, the social chatter is likely to be critical–or worse, neutral. An analysis of online conversations during the last five Big Games by Influential, an AI-powered…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
In Heineken 0.0’s New Ads, it Doesn’t Matter Why You’re Going Dry
Here’s the Roundup for the Week Ending January 3
Influencer Marketing Firm Later Acquires Mavely for $250 Million to Help Marketers Track Sales