December 26, 2024

Programmatic

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Why Newly Public DSP AdTheorent Isn’t Worried About Market Frothiness

Special purpose acquisition companies have fallen out of favor. But demand-side platform AdTheorent, which went public via SPAC late last year, has no regrets about the route it took to IPO. Being part of a SPAC is “a temporary status, a means to an end,” said AdTheorent CEO Jim Lawson. “And that end is becomingContinue reading »

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