December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Ewan McGregor Picks Experiences Over Stuff in Expedia Super Bowl Ad

Travel doesn’t exist in finite amounts. It doesn’t wear down, rust away or succumb to functional obsolescence. Travel is an experience, and that’s the product built right into Expedia’s brand name. In the travel company’s first Super Bowl ad in more than a decade–a 30-second spot airing in the first quarter–actor Ewan McGregor weighs the…
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