November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Some Super Bowl Advertisers Got Intercepted Online

While the Los Angeles Rams were battling the Cincinnati Bengals during Super Bowl 56, another battle was taking place off the field. Between 6 p.m. and 10 p.m. ET on Sunday, Feb. 13, ecommerce analytics firm Profitero detected 6,548 instances of brands hijacking competitors by purchasing key search terms and appearing on product pages across…
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