Walmart went further than it ever has in support of its advertising business when the retail big kahuna reported earnings on Thursday. The company broke out advertising revenue for the first time, with Walmart clearing $ 2.1 billion worldwide. $ 500 million of that total was credited as revenue earned as a reduction to an advertiser’s cost… Continue reading »
The post Walmart Breaks Out Ad Business Revenue At $ 2.1 Billion And Details How Ads Power Its Retail Evolution appeared first on AdExchanger.
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