Innocent–the Coca-Cola-owned drinks brand which claims to produce “natural, delicious drinks that do good for the planet”–has seen its animated “Little Drinks, Big Ideas” campaign banned by the Advertising Standards Authority (ASA) in Britain. This could impact the future direction of its and other brand’s environmental marketing messaging as a result. The advertising campaign by…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Jai Kibe Joins Chobani as CMO
5 Takeaways for the Last Weekend of Political Ads
Resume Rewind: How C2 Montréal CEO Anick Beaulieu Got Hooked on Global Commerce