Innocent–the Coca-Cola-owned drinks brand which claims to produce “natural, delicious drinks that do good for the planet”–has seen its animated “Little Drinks, Big Ideas” campaign banned by the Advertising Standards Authority (ASA) in Britain. This could impact the future direction of its and other brand’s environmental marketing messaging as a result. The advertising campaign by…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
How Degree Is Positioning Itself For The World Cup
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run