December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Off-White c/o Virgil Abloh Makes TikTok Debut With Multicamera Live Event

Fashion brand Off-White c/o Virgil Abloh is marking Paris Fashion Week by making its TikTok debut with Spaceship Earth: An Imaginary Experience, a first-of-its-kind multicamera live event on the platform. Spaceship Earth: An Imaginary Experience will begin Monday (Feb. 28) at 7:30 p.m. CET/1:30 p.m. ET, with DJ creators from Ghana, London, Paris and Tokyo…
Adweek Feed