Seller-defined audiences, the IAB Tech Lab’s spec to help publishers work together to monetize their first-party data on the open web, is ready for prime time. The IAB Tech Lab released a proof of concept for seller-defined audiences (SDA) on Thursday, two years after first launching Project Rearc. SDA is the first full public release of… Continue reading »
The post Meet Seller-Defined Audiences, The First Spec To Come Out Of Project Rearc appeared first on AdExchanger.
More Stories
City Cast, Unprofitable but Expanding, Finds Podcast Traction in a Radio Model
WM New Zealand works with The Goat Farm on rebrand
Scope Media rebrands as Scope Communications