NZ Digital Ad Awards – the winners

AUCKLAND, Friday: MBM tasted success at the NZ IAB Digital Advertising Awards (held) virtually last night, winning Agency of the Year for the third year in a row. FCB was the most awarded agency.

FCB took out 14 awards, the most in IAB history, with recognition across commercial and social change work, securing the top awards across Technology, Campaign Targeting, Programmatic, DOOH, and Performance categories.

In total, there were 56 winners, across five award categories, who took away a total of 29 Silvers and 27 Gold Awards.

The award sponsors were Google, Lumo Digital Outdoor, Magnite, Marsden Inch, Meta, Nielsen, rova, Salesforce, Trade Me and TVNZ. 

Agency of the Year, sponsored by Google, was awarded to MBM for the third year in a row, for their 2021 entry Rollercoaster Year: How a New Agency Strategy Delivered MBM Digital Growth. 

Best in Show, sponsored by TVNZ, was awarded to FCB’s Electoral Commission Voter Concierge, winning three Golds and a Silver. FCB finished with a total of 15 awards – seven Golds and eight Silvers.

• View all winners & the work here: www.iabawards.co.nz

“FCB took out 14 awards, the most in IAB history.”

SALES AND AD-OPERATIONS AWARDS

DISPLAY SALES EXCELLENCE
Laura Craig: Silver
Discovery NZ, Silver

DOOH SALES EXCELLENCE
Josh McWilliams (Lumo): Gold

NATIVE SALES EXCELLENCE
Lucy McDonald (Stuff): Silver

SOCIAL SALES EXCELLENCE
Tama Sefuiva (Meta), Angela Tong (Meta): Gold

SPONSORSHIP SALES EXCELLENCE
Laura Craig (Discovery): Silver

VIDEO SALES EXCELLENCE
Sarah O’Carroll (VDX.TV): Gold

JUNIOR AD-OPERATIONS EXCELLENCE
Rochi Vidal (Discovery): Gold

SENIOR AD-OPERATIONS EXCELLENCE
Yanpeng ‘Jono’ Zhang (TVNZ): Gold

DIGITAL EXCELLENCE (INDIVIDUAL)
Skipper Lomiwes (TVNZ): Gold

DIGITAL EXCELLENCE (TEAM)
NZME Digital (Charlotte Bell, Andy Wylie, Greg Lockton: Gold

CHANNEL EXCELLENCE AWARDS

NZME BEST USE OF AUDIO
MediaCom (Matt Tattle, Saj Patel, Graham James/Adswizz, Alice Franklin, Amy McKinnon, George Coslett, Ray Schultz)

BEST USE OF DISPLAY
MBM: Gold & Silver

MEDIAWORKS BEST USE OF DOOH
FCB: Gold
The Rock: Silver

BEST USE OF MOBILE   
Datanator: Gold
Together: Silver

BEST USE OF NATIVE
NZME (Lloyd Aickin, Maggie Campbell, Anna Lloyd): Silver

BEST USE OF SOCIAL
MBM: Gold
FCB: Silver

BEST USE OF SPONSORSHIP
OMD/Fuse: Gold
Stuff: Silver
OMD/Fuse: Silver

BEST USE OF VIDEO
TVNZ: Silver

CAMPAIGN EFFECTIVENESS AWARDS

BEST BRAND CAMPAIGN
Special: Gold
Together: Silver

BEST CAMPAIGN ON A BUDGET
FCB: Gold
Datanator: Silver

BEST CHARITY CAMPAIGN
Special: Silver

BEST INTEGRATED DIGITAL EXCLUSIVE CAMPAIGN
FCB: Silver

BEST MULTI-CHANNEL INTEGRATION CAMPAIGN
Defender: Gold
Together: Silver
FCB (Lloyd Aickin, Maggie Campbell, Anna Lloyd, Graham Dolan, Sarah Wilson): Silver

BEST PERFORMANCE CAMPAIGN
FCB: Gold
Dentsu: Silver

DATA AND EFFECTIVENESS AWARDS

BEST USE OF DATA – CAMPAIGN TARGETING
FCB: Gold & Silver
Datanator: Silver

BEST USE OF DATA – CAMPAIGN MEASUREMENT AND OPTIMISATION
MBM: Gold
FCB: Silver

BEST USE OF PROGRAMMATIC
FCB: Gold & Silver
Together: Silver

BEST USE OF SEM AND/OR SEO 
Pure: Gold
BM: Silver

BEST USE OF TECHNOLOGY
FCB: Gold & Silver

GRAND AWARDS

DIGITAL PRODUCT OF THE YEAR    
Dentsu (Richard Pook, Bram Stevens): Gold

COUNCIL MEMBER OF THE YEAR   
MediaCom

EMERGING TALENT
GroupM (Katie Eder)

SERVICE TO THE INDUSTRY
Mi9 (Rhys Heron)

AGENCY OF THE YEAR
MBM

BEST IN SHOW
FCB