“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ryan Green, vice president of marketing and innovation at Coegi. In a cookieless world, attribution is old news. Let’s be honest: Multi-touch attribution (MTA) has always been challenging to pull… Continue reading »
The post Attribution Is Overrated appeared first on AdExchanger.
More Stories
How One Agency is Reimagining How Influencer Marketing Drives Results
Revolving Door Roundup: Jenna Bush Hager’s New Friends Include Scarlett Johansson and Keke Palmer
Marisa Thalberg to Head Marketing for the New Combination of JCPenney, SPARC Group