“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ryan Green, vice president of marketing and innovation at Coegi. In a cookieless world, attribution is old news. Let’s be honest: Multi-touch attribution (MTA) has always been challenging to pull… Continue reading »
The post Attribution Is Overrated appeared first on AdExchanger.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs