“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ryan Green, vice president of marketing and innovation at Coegi. In a cookieless world, attribution is old news. Let’s be honest: Multi-touch attribution (MTA) has always been challenging to pull… Continue reading »
The post Attribution Is Overrated appeared first on AdExchanger.
More Stories
Disney Adds to Revamped Marketing Org, Jennifer Creegan to Lead Martech
Together launches Discovery practice
How Halo Collar Uses Data And Incrementality To Raise Both Awareness And Sales