Viktor&Rolf Fragrances Taps Pinterest’s New Idea Ads With Paid Partnership Ad Format

Viktor&Rolf Fragrances, a brand within L’Or?al USA’s Luxe portfolio, turned to creators on Pinterest to help introduce the new addition to its Flowerbomb fragrance family, Flowerbomb Ruby Orchid. The campaign uses Pinterest’s new ad format, which is currently in beta, Idea Ads with paid partnership. Creators on the platform can tag a business that sponsors…
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