Abercrombie & Fitch Is Shapeshifting for a New Era

Abercrombie & Fitch, a cultural clothing mecca for teens in the 1990s and early 2000s, has transformed to reach its next generation of shoppers. Getting personal, celebrating new styles and leaning into emerging technologies and platforms are just a few tactics supporting the brand’s metamorphosis. Carey Collins Krug, svp and head of marketing at Abercrombie…
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