November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Elvie Launches ‘Smart Bodies’ Campaign to Celebrate Women in All Their Glory

In honor of International Women’s Day, femtech brand Elvie launched a global campaign called “Smart Bodies,” showing off the benefits of the brand’s tech for women and highlighting their biological complexities. A powerful 60-second spot features Eva Lazarus, a multi-genre artist and breastfeeding mother, performing Elvie’s new anthem, a song co-written by creatives at Mother…
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