It’s no secret that ad tech players are hedging all bets on connected TV. There are still a lot of unanswered questions, from transparency in the media buying process to simply counting audiences, which isn’t so simple after all. But CTV is where the viewers are going, and ad tech at large is trying to… Continue reading »
The post Why IAS Is Going All-In On CTV And Contextual appeared first on AdExchanger.
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