Deloitte Digital Creative NZ hire Abbi Barker as Programme Director

Deloitte Digital Creative NZ brings in Abbi Barker as Programme Director as the consultancy continues to build its roster of creative talent.

A veteran of Ogilvy NZ and Colenso BBDO, Barker most recently spent three years in London where she worked at Vice Magazine’s creative shop, Virtue, and then headed up brand experience and innovation projects for brands like Nike Global, Warner Media, PepsiCo and Estee Lauder at Rehab London. She joins the growing team to help shape the way Deloitte Creative delivers its new holistic creative strategy process and integrates with the consultancy’s other professional services. 

Deloitte Digital Creative, Managing Director, Ahmad Salim says: “Abbi stands out as one of the best programme leads I’ve ever worked with because she’s truly passionate about ideas and the nuances that can make or break them. She can make incredibly challenging projects appear easy, brings great energy to every meeting, and runs things with military grade precision. I’m stoked to be working with her again.”

In her time at Colenso BBDO, Barker led the delivery of two of the agency’s most iconic pieces of work in The Pedigree Child Replacement Program, and Pedigree SelfieSTIX. These two pieces of work won hundreds of awards for creativity and effectiveness around the world and ranked in the top 10 of the WARC 100 in both 2018 and 2019, helping Pedigree top the world FMCG brand rankings. She then went on to London where she helped deliver projects that included a culture boosting experience for Nike SB, and the development of Nike ‘Cryptokicks’ – a platform for buying, selling, mashing and trading digital sneakers on the blockchain. 

Deloitte Digital Creative, Chief Creative Officer NZ and Sydney, Dan Wright notes: “Abbi is an absolute juggernaut of positive vibes. And it’s not just that she makes you feel like everything’s going to be great, but she also then makes damn sure everything is great. She’s a lover of creativity and a grandmaster of incredibly challenging projects. We are super-lucky she has chosen us.”

Barker says: “I’m really thrilled to be working with the team at Deloitte Creative. Some of my most memorable career highlights are with Ahmad and Dan already and joining a new creative offering that can actually deliver meaningful transformation with Deloitte’s capability and their creative leadership, is beyond exciting.”

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