Google Aligns With Consultants On Cloud As Marketing Converges With The Enterprise

Consulting firms like Deloitte and Accenture are forming mutually beneficial business partnerships with Google around selling the Google Cloud platform to enterprise customers. Deloitte and Google expanded their relationship at Google’s Next conference in April. The companies have a goal of driving billions of dollars of business to each other per year, said Tom Galizia,Continue reading »

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Mobile Marketers Hold The Clicker For CTV Ads

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Swanson, CEO at Aki Technologies. Apple’s move into streaming TV is a significant milestone in the already-in-progress, cord-cutting revolution. It should serve as an important nudge for marketers: Yes, it’s time to getContinue reading »

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Consultants Know How To Nose In; French Tech Under Silicon Valley’s Shadow

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In-House Helpers Consultancies are cashing in on in-housing. Firms like PwC, Accenture and Deloitte are using the media transparency debate to position themselves as in-housing experts, picking up marginal revenue – and helping brands cut out agencies in the process, reports Digiday. Because consultingContinue reading »

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Salesforce Ignites Digital Transformation Around Design Thinking For 20th Century Fox Film

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If you’re an organization in dire need of digital transformation, who ya gonna call? While an enterprise software company might not initially come to mind, that’s exactly who brands like Coca-Cola and Philips turned to. For Hollywood studio 20th Century Fox Film, it’s moved from primarily a B2B company focused on partners like broadcasters, retailers,Continue reading »

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