MediaWorks launches first 360° with Today FM campaign

AUCKLAND, Today: MediaWorks has launched its first 360° premium digital out-of-home site – in Hamilton in the central suburb of Frankton at the major intersection which connects traffic across State Highway 1 and the beginning of State Highway 23, the main arterial from Hamilton to Raglan.

To mark the launch, the new 360° digital out-of-home offering is showcasing MediaWorks’ teaser campaign for its new talk station, Today FM.

The campaign which got underway this week, includes digital out-of-home slogans such as ‘A more balanced mic.’, ‘Tova. No restraints.’ and ‘News that moves us forward.” It will run through until Today FM goes live on Monday 21 March. 

MediaWorks Outdoor Director Angus Swainson says it’s fantastic to launch a 360° digital out-of-home site. 

“This site is incredible. It’s the best spot in Hamilton.”

“This site is incredible. In the best spot in Hamilton for out-of-home, it comprises three individual screens which capture the attention of drivers from each key entry point into the busy Frankton intersection and all three faces can be booked together for the ultimate synchronised brand impact for our customers, with a combined daily traffic audience of 70,000.

“What better way to launch our new DOOH site, than combine the power of radio and digital outdoor and share the teaser campaign which is underway ahead of the launch of our new reimagined news and talk station, Today FM.

“This site will provide an always on and unavoidable presence for the Today FM campaign.”

CREDITS

Client: MediaWorks
Head of Trade Marketing: Jessica James
Senior Group Marketing Manager: Lee Gilmour
Marketing Manager: Stefanie Gough
Agency: Hello
MD: James Polhill
CD: Damon O’Leary