November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How FT’s Investment In Brand Lift Measurement Is Maximizing Its Branded Content Strategy

To better monetize branded content, the Financial Times is investing more in brand lift measurement. FT is partnering with analytics provider Brand Metrics to implement the firm’s ad exposure algorithms into FT’s multiplatform approach to branded content, said global insight director Enzo Diliberto.

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