To better monetize branded content, the Financial Times is investing more in brand lift measurement. FT is partnering with analytics provider Brand Metrics to implement the firm’s ad exposure algorithms into FT’s multiplatform approach to branded content, said global insight director Enzo Diliberto.
The post How FT’s Investment In Brand Lift Measurement Is Maximizing Its Branded Content Strategy appeared first on AdExchanger.
More Stories
The Trade Desk’s Jeff Green Explains Why the Adtech Giant Doesn’t Make Big M&A Moves
Dino Burbidge joins WOO to spearhead creative focus
Here’s What the New CBS Evening News Will Look Like