“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Erik Matlick, CEO and founder of Bombora. Marketers around the world are struggling with two competing truths. First, audience data has never been more important for delivering successful campaigns. At… Continue reading »
The post Are Brands Unknowingly Stealing Bidstream Data? appeared first on AdExchanger.
More Stories
NZME focuses on digital transformation with new streaming service
Google, Amazon, Others Respond to Senators’ Inquiry About Funding CSAM Via Ads
Z Manu World Champs: A masterclass in sponsor activation