The Trade Desk and Adobe Experience Cloud announced a partnership on Thursday to sync emails stored in the Adobe CDP product with The Trade Desk, which converts the emails into Unified ID 2.0 (UID2) IDs that can be traded programmatically. Advertisers and publishers have moved away from DMPs and other cookie-based advertising ID solutions in… Continue reading »
The post Unified ID Adds Adobe’s CDP, The Trade Desk Gets Exclusive CTV Rights appeared first on AdExchanger.
More Stories
Levi’s, MTV, Coca-Cola, and McDonald’s Among First Brand Hall of Fame Inductees
Jai Kibe Joins Chobani as CMO
5 Takeaways for the Last Weekend of Political Ads