The Trade Desk and Adobe Experience Cloud announced a partnership on Thursday to sync emails stored in the Adobe CDP product with The Trade Desk, which converts the emails into Unified ID 2.0 (UID2) IDs that can be traded programmatically. Advertisers and publishers have moved away from DMPs and other cookie-based advertising ID solutions in… Continue reading »
The post Unified ID Adds Adobe’s CDP, The Trade Desk Gets Exclusive CTV Rights appeared first on AdExchanger.
More Stories
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run
These 18 Campaigns Are Competing for the Coveted Cannes Titanium Lion