ANZ & TBWA ask Kiwis to talk about finance

AUCKLAND, Today: ANZ and TBWA\NZ are launching Let’s Talk About Finances, a campaign designed “to help Kiwis have more meaningful conversations about their finances this year to improve their financial wellbeing”.

ANZ marketing GM Matthew Pickering said: “At a time when many New Zealanders are experiencing financial pressure, it has never been more important to have an open dialogue about money.

“But while talking about money with friends and family is shown to improve financial wellbeing , new research from ANZ reveals Kiwis often self-censor on the topic. One in three New Zealanders rarely talk to others about their finances because they feel embarrassed, with almost 60% saying they would rather talk to their friends about politics. 

“The campaign kicks off with a range of attention-grabbing OOH and digital which prompt people to consider why they self-censor, and radio.

“The radio partnership will see any word associated with money bleeped out.”

“The radio partnership will see any word associated with money bleeped out or censored from songs that are played throughout the week and influencers will be sharing ideas and challenges for getting financial conversations going with their audiences.

“Talking about money is imperative to improving your financial wellbeing. We want to help people break down barriers and feel more comfortable talking about their finances. Having positive conversations about money in everyday moments is a really good first step, like over a family meal or a cup of coffee.”

TBWA\NZ chief creative officer Shane Bradnick said: “Many people find talking about their personal finances difficult but when you do it, it can actually improve your financial wellbeing, so we’ve come up with a range of ways to get people to sit up, take notice and to get the conversation started.

“We looked at occasions when people are already chatting, like sharing a coffee, a beer at the local pub or pizza night and looked to get some financial conversation starters into those moments.”

CREDITS

Client: ANZ NZ
Agency: TBWA\NZ
Media & Influencer Agency: PHD & DRUM
PR Agencies: TBWA\Eleven PR