Fruitful partnership

AUCKLAND, Friday: The team at snack-sized apple company Rockit nabbed nine gongs at the Axis Awards, including one Gold.

Rockit Apple took Gold in the Design 360 category, which recognises a brand’s success across all its touchpoints – along with five Silvers and three Bronze awards the Craft and Magazine & Newspaper categories.

The accolades came 12 months after the innovative apple company partnered with agency Special to tell the story of its tasty, nutritious miniature apples.

Rockit Global marketing GM Julian Smith said: “The three inserts created by Special were high-energy and humorous, and we loved them. Each ad told the story of either Adam and Eve, Snow White or Isaac Newton. They were clever and courageous – traits we look for in any partnership and certainly traits our consumers also value.”

Ads ran across newspaper and newspaper-insert magazines throughout the campaign period in late 2021 and early 2022.

Special founder/CCO/ceo Tony Bradbourne said it was exciting to bring home the awards for Rockit.

“Good marketing gets great results. Rockit is very proud of our association with Special.”

“Rockit are far from any ordinary apple, so we had to make sure we conveyed that attitude in this fantastic campaign.

“It was great to be able to expand on the brilliant, distinctive visual world Heath Lowe, Richard Francis and the whole design team at Special has created with Rockit, and to inject it with some great copywriting with attitude from Matt Simpkins.”

“It’s been a run of good fortune for Rockit when it comes to recognition for its global marketing effort. Just last month, the Hawke’s Bay headquartered apple brand scooped a host of medals for excellence in design at the Best Awards.”

Special founder/ design director Heath Lowe said:”Tthe wins speak to the robust relationship that exists between agency and client. Designing a brand to stretch across as many touchpoints as packaging, digital, animation, signage, livery and into advertising takes some serious collaboration and effort, but it sure is worth it when it works.

“And this little apple brand sure is working.”

Rockit Global ceo Mark O’Donnell said: “Good marketing gets great results. We’re very proud of our association with Special and the creative thinking that has resulted in nine Axis Awards.

• rockitapple.com
• specialgroup.com/nz
• See also: mad-daily.com/axis-winners-2022