“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by TJ Sullivan, EVP of sales at Digital Remedy. After this exclusive first look for subscribers, the story will be published in full on AdExchanger.com on Monday. As the consumer journey has grown more complex, marketers… Continue reading »
The post Why Your Attribution Strategy Is Failing in CTV/OTT – And How To Fix It appeared first on AdExchanger.
More Stories
Nielsen Gets First-Party Streaming Data Integration Approval From MRC
Levi’s, MTV, Coca-Cola, and McDonald’s Among First Brand Hall of Fame Inductees
Jai Kibe Joins Chobani as CMO