Why Your Attribution Strategy Is Failing in CTV/OTT – And How To Fix It

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by TJ Sullivan, EVP of sales at Digital Remedy. After this exclusive first look for subscribers, the story will be published in full on AdExchanger.com on Monday. As the consumer journey has grown more complex, marketers… Continue reading »

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