News Corp’s U.K. division, News UK, has carried out research into how relevant placement of ads next to content–you guessed it–improves the ad performance. Based on an analysis of 980,000 impressions on News UK property The Sun’s website, the study with Lumen Research, using eye-tracking, found that putting an ad in a relevant editorial context–a…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs