Blunder Downunder

AUCKLAND, Today: State Insurance’s latest campaign – out of Colenso BBDO – delves into the biggest blunders made by New Zealanders.

State marketing manager,Gabrielle Marwick-Brown said: State has worked closely with Colenso to collate a range of mistake prone trends to help Kiwis glide through 2022 pitfall-free.

“The State Insurance Mistake Report has ventured beyond our most mistake-prone days of the week to unearth other nuggets of helpful information – such as, garages are the most mistake-prone space in the house, people called ‘John’ make the most mistakes, and there is zero truth to the superstition that more things go wrong when there’s a full moon. 

“Garages are the most mistake-prone space in the house, and there’s no truth to the superstition that things go wrong when there’s a full moon.”

“Over four million data streams were reviewed, including 210,000 car, home and contents insurance claims, as well as publicly available NZ Police, NZ Transport, Statistics NZ and weather data to create the Mistake Report*.

“Highlighting Kiwis’ most mistake-prone moments in an engaging and relatable way will hopefully help people avoid making as many of them.

Colenso CIO Maria Devereux said: “What the Mistake Report shows is that there is a huge amount of risk we actually can foresee. By predicting mistakes, State is in the unique position to show up for customers before they lodge a claim, and actually help them avoid doing so in the first place.”

State’s latest Mistake Report campaign launched 14 February with a 30” film, supported by digital and print campaigns directing New Zealand to the website.

CREDITS

Client: IAG
Client: Renee Milkop-Kerr EM Marketing
Client: Gabrielle Markwick-Brown, Marketing Manager State
Client: Jo Harding, Lead Brand State
Agency: Colenso BBDO
Media Agency: PHD Media
PR: DRUM

About IAG
IAG employs 3000 people, holds relationships with 1.8 million New Zealanders and insures $ 650 billion of commercial and domestic assets. IAG NZ brands are AMI, State, NZI, NAC, Lumley and Lantern; bank partners are ASB, BNZ, Westpac and The Co-operative Bank.

IAG NZ brands are AMI, State, NZI, NAC, Lumley and Lantern, and bank partners ASB, BNZ, Westpac and The Co-operative Bank.

• www.state.co.nz/mistakereport