Women have appeared in advertising since the industry’s beginnings. But are there certain products consumers trust more when women appear in their ads? And which brands are seen as allies to women? Those questions are grappled with in a wide-ranging Women’s History Month survey by consumer analytics firm Engine Insights, which was shared exclusively with…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Paramount Partners With Mastercard and EDO to Enhance Measurement Transparency
How Streamers Respond To Mounting Pressure From Buyers And Investors
Pure 360 takes over trio of business titles