November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Delays To ID Deprecation Have Advertisers Slow-Rolling Their Measurement Solutions

Although cookies will soon be off the menu and mobile identifiers are under fire, advertisers are taking their sweet time to cook up alternatives. The ad industry has its reasons for procrastinating. Google’s decision to delay the deprecation of third-party cookies in Chrome until 2023, coupled with the continued availability of mobile ad IDs onContinue reading »

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