‘The Magic Is in the Purple’: Gary Vaynerchuk’s Ethos and Industry Assessment

Outspoken and full of energy, VaynerMedia founder Gary Vaynerchuk is a different kind of agency boss, preferring to wear baseball caps and T-shirts over button-downs and suits, and entirely beholden to his belief that social media is the future of advertising. The last time Vaynerchuk was able to visit his team in London was before…
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