American retailers approached the 2021 holiday season in a serious test-and-learn mode. But that mode is done. The Q4 results are in. Across the board, retailers are investing heavily in first-party data assets (aka their loyalty and membership programs) and in first-party data vehicles like retail media platforms. For many, these investments are still just… Continue reading »
The post Window Shopping: How Retailers Are Rethinking Their Businesses For The Digital Age appeared first on AdExchanger.
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