November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Window Shopping: How Retailers Are Rethinking Their Businesses For The Digital Age

American retailers approached the 2021 holiday season in a serious test-and-learn mode. But that mode is done. The Q4 results are in. Across the board, retailers are investing heavily in first-party data assets (aka their loyalty and membership programs) and in first-party data vehicles like retail media platforms. For many, these investments are still justContinue reading »

The post Window Shopping: How Retailers Are Rethinking Their Businesses For The Digital Age appeared first on AdExchanger.

AdExchanger