U.S. ad sales were recovering nicely after a pandemic-induced downturn and subsequent uptick. But the latest forecast, while not trending...
Month: March 2022
Although cookies will soon be off the menu and mobile identifiers are under fire, advertisers are taking their sweet time...
CEO Paul Kenny has announced that Shout Media has secured exclusive sales and marketing arrangements with digital billboard companies, Vast...
Nike's Air Max sneaker has gained a cult following among Millennials since its debut in 1987 but, 34 years later,...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
PHD New Zealand has announced that it has appointed four senior team members into new agency roles. Longstanding employee Amanda...
Outspoken and full of energy, VaynerMedia founder Gary Vaynerchuk is a different kind of agency boss, preferring to wear baseball...
American retailers approached the 2021 holiday season in a serious test-and-learn mode. But that mode is done. The Q4 results...
Our client is a fully integrated, independent communications agency located in central Auckland. They are a busy agency with an...
The digital transition has proven bittersweet for many female journalists, as some of the same qualities that make the internet...