Programmatic

Amazon Alexa Time Travels to the Wild West to Show How it Can Help Everyone—Even Cowboys

As the digital voice assistant category grows, Amazon Alexa has repeatedly traveled back in time to demonstrate the diverse ways it can be used in people’s everyday lives. Its latest ad, created again by U.K. agency Droga5 London, transports viewers to the Wild West, where two cowboys face off outside a saloon. In a scene…
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