Brands Lean Into Voice; Samsung Overtakes P&G As Top Advertiser

Find Your Brand Voice Voice strategies are table stakes for some brands as voice-activated devices proliferate in US homes. Despite little to no advertising opportunities on voice platforms yet, marketers are establishing their presence in the new media environment, The New York Times reports. Some brands are betting big now on voice SEO to ensureContinue reading »

The post Brands Lean Into Voice; Samsung Overtakes P&G As Top Advertiser appeared first on AdExchanger.

Read more

Made To Order: How Allrecipes And Hidden Valley Are Getting To Alexa Users

Here’s the central mystery of our time: What will Amazon let brands do on Alexa? That’s something dressing and ingredients manufacturer Hidden Valley is testing right now, via an integrated marketing product from Allrecipes designed to link its native inventory to grocery orders on AmazonFresh. Clorox-owned Hidden Valley and other grocery brands work with AllrecipesContinue reading »

The post Made To Order: How Allrecipes And Hidden Valley Are Getting To Alexa Users appeared first on AdExchanger.

Read more