As the digital voice assistant category grows, Amazon Alexa has repeatedly traveled back in time to demonstrate the diverse ways it can be used in people’s everyday lives. Its latest ad, created again by U.K. agency Droga5 London, transports viewers to the Wild West, where two cowboys face off outside a saloon. In a scene…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs