November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

News Corp’s Stephanie Layser on Context’s Moment 

As the extinction of the third-party cookie gets closer, core pieces of digital advertising are being disrupted. But, it’s also opening the door for context, custom integrations, and custom content to drive help brand affinity for marketers. Stephanie Layser, News Corp.’s VP of advertising tech and operations, joined Adweek’s Mediaweek to talk about the future…
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