Advertising’s central goal has always been to convince people to buy more stuff. But as the world hurtles toward environmental catastrophe, brands and advertisers have a crucial role to play in transforming the global economy to adapt to and mitigate the effects of climate change. Consumers endure a daily onslaught of advertisements arguing that simply…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Kantar launches Blueprint for Brand Growth
ADWEEK’s Media All-Stars Are Embracing Changing Technology
Shadier Than Forbes? Premium Publishers Are Partnering With Content Farms To Make A Quick Programmatic Buck